Try walking down the sidewalk with your eyes closed. You won’t get very far before you stumble and get off course.
You rely on your eyesight to get you from point A to point B safely. When you are walking, you are doing more than simply moving your legs and watching where you are going. Without even thinking about it you are also using the data you gather with your eyes to guide you while walking. Depending on what you see, you will adjust your steps in the desired direction. If you can’t see where you are going it is almost impossible to get where you are going.
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Advertising 101
Any freshman marketing class at college will teach you the basics of a marketing campaign. These principles do not change from industry to industry; they should be applied across the board, including marketing on the internet.
The first thing that freshman marketing students learn is know who you are marketing your product/service to. Why? Knowing who your target audience is allows you to zero in on what they are looking for…what are their problems and how you can help them solve their problems.
In your industry you may have thousands of competitors. With that many competitors there is bound to be overlap, other companies that offer similar products and services to yours. You need to stand out. This is how knowing who your audience is can help you. Knowing your audience enables you to tailor your content to the needs of your audience as well as your advertisements.
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Walk With Your Eyes Open
This information is not only useful to businesses that are already up and running, but also to anyone wanting to start their own business.
Established businesses can “quantify” their web traffic and audience by inserting a code to track the stats of each webpage. You will learn which pages are the most popular and generate the most traffic. That provides you the window into your customers buying and spending habits.
In addition, Quantcast finds other audiences that look like yours. Then you can use these similar audiences to build your customer base. Essentially it points out where you should be advertising for your business. It’s easier and cheaper to convert a person into a buyer when you pre-qualify them using Quantcast.
Quantcast allows you to walk with your eyes open. You can use the data they gather to direct future operations and set goals. Say, for example, you own a business that sells watches. When you know your audience you save yourself time and money by knowing which areas to focus on. For example if you know that your audience is primarily teenagers, as opposed to older affluent adults, then you should carry watches that are colorful, with interchangeable bands and less expensive. If you don’t know your audience you won’t know what type of inventory to have and you could spend all your money and time focusing on the wrong items.
If you’re just starting your business you can view all of your potential competition by checking out who their audience is. Gathering this kind of data will allow you to analyze how effective you could be if you jumped into the market too. Not only can you see who is buying from your potential competitors, you can determine how to stand out from all the rest.
Save yourself time and money and “quantify” your business.
To Your Continued Success,
