I want to reveal a secret to you that could change the way you look at business from now until eternity.
But first, I want to tell you the story of John.
John was a marketer. There wasn’t anything super special about John or the work he did. He was an average joe, just like the next guy.
After a few years in business, he started to see things slow down. His clients were moving to other firms and he was having a hard time getting new clients.
What was wrong? He was marketing his business the same way as always – Yellow Page ads, newspapers, classifieds, online ads, and magazine ads. All of them listed the 20 or so services he could provide to every individual who read his ad.
It just didn’t make sense. He was appealing to the masses, but he just wasn’t bringing in any new business.
One day while perusing the business section at a book store, a book with goldfish jumped out at him. This book was called “Riches in Niches” by Susan Friedmann.
He wasn’t sure why it jumped out at him, but it did. So he bought it.
What he learned inside that book changed everything for him.
“By advertising to everyone, you sell to no one.”
To make a long story short, you really need to pick a small group of people, one that’s rabid and eager to buy the type of product (or service) you are selling.
There’s almost an infinite amount of niche groups to choose from. Just click on over to meetup.com and look at the thousands of groups they have there. Those are all niches that are alive and kicking and ready to buy from you.
I highly recommend you concentrate on finding a niche market place. If you need advanced help or a step by step guide you may want to check out our “Internet Deal Broker DVD called Instant Internet Income”. The DVD shows you how to target these niche markets and profit from them.