In the book “Purple Cow”, Seth Godin talks of what he has dubbed… well, purple cows.
A purple cow is something extraordinary. Something new and innovative. In today’s market, if you want to succeed anyway, being new and innovative is a must.
The world is done with being hammered at with advertising. What you need is a product that speaks for itself, something that creates conversation because it’s so remarkable.
You could sell a new type of watch the world has never seen. You could start selling services that stand head and shoulders above your competitors. The key here is to be (and stay) exceptional.
Here at Encore Products, we strive and live by this rule. We’ve made that one of our top priorities when developing our high quality products. Take for instance The Encore Collagen.
It’s a revolutionary product that crushes it’s competition with the exceptional results. Our distributors have proven this time and time again.
In fact, one of our distributors has shipped over $17k of stock in just a couple of months. You know how he’s doing it?
He seeks out the people who actively talk about this sort of thing. By putting it in their hands, it creates a BUZZ and the world gets to hear their thoughts, which are almost always terrific.
When you have an exceptional product, it’s like having the right to print money. Anything and everything is possible.
So think about it. What can you do to become exceptional?
Do you have an original idea that could set the world on fire?
If you’re already a distributor then what are you waiting for, let’s get moving!
