Whether you are interested in finding a new craft to sell online, or you want to see the latest fashions, Pinterest has something to offer for everyone. Pinterest is a content sharing website that was launched in March 2010. To get on Pinterest, users had to be invited by another user to begin creating boards.
While the service was designed as a place to share your ideas, the popularity of the website quickly spread. The site can now be used by businesses to gather data on consumers, follow shopping trends, and it has become an integral part of every day vocabulary in the lives of many people.
Considering the company’s changes, it’s time to consider whether or not it would be productive investment in the future.
Pinterest Is Continuing to Show Growth
Pinterest has shown significant growth year after year, and 2017 is predicted to be no exception. In 2010, Pinterest went from 50,000 unique monthly visitors to 17 million monthly unique visitors in a 9-month period. However, it is still not a publicly traded company.
Just recently, Pinterest was able to raise $150 million from current investors, which may delay Pinterest from going public even longer.
The company has been making some changes to the platform, and there are some definite growing pains ahead.
Pinterest is projecting $500 million in ad revenue for 2017. This is up 67% from the revenue earned in 2016. With such rapid growth from year to year, Pinterest is continuing to look for ways to grow their network even further.
Mobile Activity
The Pinterest App has roughly 175 million users, with the majority of these users being women who live outside the United States. Pinterest is responsible for a whole range of new marketing strategies available to businesses today.
Pinterest has just announced a new lens feature. With it, an individual user can find an object that they like and ask Pinterest to find similar products. This is simply another way Pinterest is trying to engage a wider demographic of users. Men are beginning to use the website, despite the fact the site appears more feminine leaning.
There doesn’t seem to be any sign of Pinterest slowing down. Unlike other social sharing networks, the advertisement within the site is very discreet. Ads are mixed in with regularly shared content, and they are unobtrusive. Business revenue from ads continues to grow, and user engagement is on the rise. With everyone learning how to create boards and share favorite pins, it’s time to take Pinterest seriously as a potential investment opportunity.
Pinterest is a stand alone network of users, but it also utilizes the power of social network sites such as Facebook and Instagram to gain traffic. It’s possible to share a new idea on Facebook, which then brings a person to the social sharing network with one click.
Pinterest is now a household word, and the company wants to keep it that way. With new technology such as the lens feature being developed at this time, user engagement is only expected to rise.
Right now, there isn’t a social sharing site quite like Pinterest. The goal is to share ideas, to share pictures, to create your own style. Users love making boards to show off their own personal style, and it’s a place to find new ideas for just about anything.
Is Public Trading On the Horizon?
So far, Pinterest has no plans to become a publicly traded company. They are focused on continual growth, and looking at overall ad revenue as a measurement of success. While Pinterest may be available to the public some day, their clear success has made this step unnecessary – at least for now.
As Pinterest continues to grow into one of the most popular social sharing sites on the internet, it will be a company to watch. With significant use on mobile devices, Pinterest will need to prove that it is more than a fad. They will need to show real results to businesses paying for promoted pins, or they will begin to see ad revenue shrink.
For now, Pinterest is a company to pay attention to. Look for opportunities to invest in this growing company, as it is showing excellent potential.
Regards,
Ethan Warrick
Editor
Wealth Authority
